Sometimes it is impossible to separate cultural icons from their visual identities, and never more so than with architectural landmarks. This can be incredibly frustrating for artists who are constantly trying to find unique ways to express ideas. But for the artists who are able to embrace these ‘limitations,’ it allows them to develop other aspects of their creativity and often leads to fresh perspectives on not only specific pieces of work, but their entire portfolio.
Exhibit A: This Casa da Música campaign created by NYC design firm Sagmeister & Walsh. Once they discovered the inherent structural gemstone quality of the iconic concert hall, a whole new area of design possibility opened up! And seriously- any boundary that leads to the creation of that creepy neckstone picture is a boundary worth setting.